the AXS story
AXS was born in 2009 when founder Timothy Madden approached founder and now general director Saif Kovach with his longtime dream of starting a bike shop. After a few months of intense planning, Saif shed his coat and tie, sold (just about) all of his earthly belongings, and moved to Morocco to make AXS into a reality.
In 2010, Saif and Timothy traveled to Tawain to pitch the company to several major bicycle distributors. They won over the hearts of Giant, who agreed to supply the bikes that would soon become a part of the AXS fleet. Saif also had the opportunity to attend United Bicycle Institute in Portland, where he reunited with his high school friend, John Hlavacs, who designed the Argan logo.
On July 25, 2011 the official AXS shop opened in Marrakech. Saif began to build a team of dedicated guides, mechanics, and business folk who would soon become the AXS family.
The AXS vision is to be the best biking company on the planet by providing great products with XTREME customer service, providing a safe, fun, healthy, Arganic, eco-friendly experience to all who encounter AXS.
ARGY
ARGY is half man, half goat and he is the official mascot of Argan Xtreme Sports. He was born on February 26, 2010, which makes him relatively young in human years, but in goat years he is probably about in his late teens.
Argy's mind is a constant battleground occupied by his human half and goat half, and the only true release he has found thus far is through riding bikes. His current favorite bike is the Giant Reign.
