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The AXS Argan Sports Story

In 2009, a vision for adventure took root when co-founder Timothy approached Saif with an idea to start a bike shop in Marrakech. This spark ignited a journey that would transform both their lives and the landscape of Moroccan tourism.

Driven by passion and determination, Saif made a bold move in October 2010. He closed his mortgage banking office, shed his corporate attire, and sold nearly all his possessions. Returning to his ancestral roots in Marrakech, Saif set out to turn Argan Sports into a reality.

The following year brought pivotal developments. In 2010, Saif and Timothy embarked on a quest to Taiwan, seeking the perfect bicycle partner. Among all the world’s options, they chose Giant, securing an agreement to supply their exceptional bikes. This partnership led to the creation of an impressive 165-bike touring fleet and the establishment of the Argan Sports bicycle shop. Their commitment to quality was rewarded with exclusive distribution rights for Giant in Morocco.

Argan Sports Touring the City of Marrakech, photo collage around the city streets and base of Atlas Mountains
Argan Sports Photo Collage Crew, Guides, and beautiful people traveling the city of Marrakech and Atlas Mountains

Saif’s dedication to excellence led him to the United Bicycle Institute in Portland. There, a serendipitous reunion with his high school friend John Hlavacs, a former lead Nike shoe designer, resulted in the creation of our iconic logo. This collaboration set the tone for Argan Sports’ commitment to working with extraordinary partners.

On July 25, 2011, we proudly opened the doors of our official shop in Marrakech. From that day, we began building not just a team, but a family united by a love for cycling and adventure.

At Argan Sports Marrakech, our vision is clear: to be the premier touring company in Morocco. We achieve this by offering top-quality products coupled with exceptional customer service. Our commitment extends beyond business – we provide a sustainable, eco-friendly way for visitors to experience the breathtaking beauty of Marrakech and the Atlas Mountains.

We believe in giving back to our community. A portion of every dirham we earn goes to our charitable arm, the Argana Association for Human Development, founded by our chairman and family matriarch, Silvia Madden.Whether you’re looking to road ride, mountain bike, trek, or paddleboard, join us in Marrakech. Discover why touring in Morocco with Argan Sports is truly an experience of a lifetime.

Meet Our Passionate Team

Your Partners in Epic Adventures

Argy the Goat Mascot of Argan Sports Marrakech

ARGY

ARGY is half man, half goat and he is the official mascot of AXS. He was born on February 26, 2010, which makes him relatively young in human years, but in goat years he’s probably in his late teens.

Argy’s mind is a constant battleground occupied by his human half and goat half, and the only true release he has found thus far is through riding bikes. His current favorite bike is the Giant Reign.

Argan Sports Reviews and Ratings 4.6 out of 5 Stars - White
Colorful Collage of Photos around Marrakech Medina, Riads, and Atlas Mountains from Argan Sports Marrakech

Experience Marrakech Like a Local

No one knows ‘Kech like Argan Sports Marrakech. Our deep local roots and passion for adventure ensure you’ll discover the heart and soul of this enchanting city.

Diverse Tours for Every Explorer

  • Watch our video for a glimpse of the wonders awaiting you on our Marrakech bike tours
  • Explore more of our exciting adventures in our video gallery

Tailored Experiences for All

  • Corporate team building bike adventures
  • Family-friendly on-road and off-road tours
  • Exclusive private and VIP group tours

At Argan Sports, we customize each experience to match your group’s needs and preferences. Whether you’re seeking a family adventure, a corporate retreat, or a luxurious private tour, we’ve got you covered.

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